Once upon a time, it might have been enough to write the copy yourself. Now, you need copy that’s 100% quality if you want to cut through.

That’s copy written by an experienced copywriter who understands your audience and what makes them tick. Copy that reaches people and makes them stop, think, act and change.

That same copywriter also needs to be able to tell your story well, and in the right tone of voice. They also need to know exactly what to say, and how and when to say it.

The copywriter you need is me.

Let’s talk

Copywriting is an art and a science

Good website copy has artfully and seamlessly woven key words for SEO, and messages that connect and convert. Brochures have headlines that shout ‘read me’ and subheads drenched in benefits. Brochure paragraphs lead readers through the story, while pull-outs and bullet points give every reader something to take away.

With good digital and print ad copy, every word counts. Good social media copy stops the scroll. Good direct mail copy, whether electronic or print, packs a punch with an irresistible hook and a story that results in a start-to-finish read.

Case studies and testimonial stories are more than just problem-solution-results. They are written with genuine feeling.

Good copywriting is lovely
words and great ideas.

 

 

 

It considers your brand values, positioning, offering, audience,
competition, business goals and more.

Good Copywriting

I adapt my copywriting style to suit your brand or business.

Good Copywriting

I can write to suit an established tone of voice, or I can establish one for you.

Good Copywriting

I can meet the requirements of any corporate style guide.

My freelance
copywriting skills
and services

I know the mechanics of good writing and how to develop a great idea that will carry a message. I write like I’m talking to real people and to make meaningful connections. I can get technical when needed, be concise when it’s called for, and tell a long story when it’s warranted.

I’m naturally curious which makes me good at asking questions. I also know how to research a topic that’s new to me.

I have the writing skills
to help with:

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  • website content writing, including business websites, landing pages and eCommerce sites
  • social media copywriting
  • brochure writing
  • digital and print advertising copy
  • blog writing
  • case studies and testimonial stories
  • editorial, advertorial, press releases and announcements
  • television and radio ad copy
  • video scriptwriting
  • naming options and positioning lines
  • corporate copywriting, such as company profiles, annual reports, and award entries
  • educational materials, including handbooks and guides.
Clients who needed my <span>good words</span>

Clients who needed my good words

As a freelance copywriter, I’ve written for brands and businesses, big and small.

Beefy’s, Australian Fine Foods, Tradelink, Wesley Mission, NTI, Oak Tree Retirement Villages, Jellybean Maternity, TAFE Queensland and Education Queensland International are on my copywriting client list.

I’ve worked with people who are short of time and just can’t see their way clear to do the writing themselves. Others simply don’t know what to say. In every case I’ve helped to keep projects on track and delivered on time, and I’ve contributed to each project’s success.

 

See my work

 

Ready to start something?
Let’s talk

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